By Jorge Capestany, RSPA Master Professional & PTR International Master Professional
This article’s purpose is to help you understand the many ways that you can leverage all the content on the TennisDrills TV website. We don’t want our subscribers to pay for features they aren’t using.
Whether you’re the only coach in your program who is a subscriber, or you’re a corporate client with many coaches as subscribers, the list below offers great ways to get the most from your TennisDrills.tv subscription.
Many of these ideas came from the existing members, and others came from a brainstorming session I conducted with current corporate clients.
1. Drill of the Week (club-wide)
This is as simple as it sounds: you pick a drill from the website and send it to all your coaches. The goal is for them to implement that drill in their classes for that week, or even for the month.
2. Course of the Month (quarterly)
Here, you can assign specific course(s) your coaches want to go through. As you know, there are more than 140 courses in the Labsection of the website. Over 30 of those courses include a quiz, and if a coach passes it, they can submit the certificate to receive PTR and/or USPTA education credit.
This is a popular option, and many of our clients are saving money by sending their coaches to fewer in-person conferences, which means they miss regular classes, incur travel and registration fees, and the members don’t get their regular lessons. Using the quizzes in these courses can save you more money than the cost of a subscription because you don’t need to send your coaches to as many in-person education events.
3. Zoom Drill Reviews
This is another option for clients. This is especially effective if coaches are spread around a larger geographical area. All you do is have a Zoom meeting with your coaches and review some of the content/drills on the website. It could be as simple as reviewing a certain number of drills, going through a course, or even a part of a course that you find helpful.
4. Pro Drill Exchange
This is one of my favorite things to do at my club. It’s working well for other clubs, too. Here’s when you get your coaches together on the court, and each coach demonstrates a drill from the website to the other coaches. Then, the coaches can talk about what they like about each drill while getting practice in delivering the drill to their fellow coaches.
Consider inviting some club members to be the “guinea pigs” and demo the drills with them as the players. This way, you can charge your members and make money while training your coaches.
5. On-court Training Sessions
This is similar to #4 above, but now the focus is on learning to modify drills better. Learning to modify drills is the art and includes the ability to make a drill easier (regression) or more difficult (progression). This is a very important skill that many coaches struggle with. The ability to modify drills effectively is what sets a world-class coach apart from an average coach.
When we use this method, we demonstrate the drill and then ask some of the coaches to devise a way to make it easier (regression). Then, another group of coaches finds a way to make the drill more difficult (progression).
We do this with their own PTM students at Hope College; it is one of the best ways to spend time with them on the court. Learning these modification skills is excellent training for pros of any experience level.
6. Internal Certification
We all know that the certification process for coaches in our country is more convoluted and confusing than ever. Many of our clients are considering doing in-house certifications, which means that they will review all of our content and decide for themselves what is important for their coaches to know.
With 2,000+ drills, 140+ courses, and case studies, we have plenty of content for each client to create an internal certification pathway. Remember, corporate clients can have private dashboards built for them. This isn’t available to everyone; only our corporate clients can access it. We currently do these dashboards with Cliff Drysdale Tennis, the Peter Burwash International Clubs, and Midtown Clubs.
7. Certificate Tracks
This is similar to option #6 above (internal certification). However, this method allows each coach to customize their certification pathway. This means the coach decides which drills and courses he is interested in. Then, he presents the idea to his supervisor, who will give the final approval.
Some clients may decide to use this additional education to give their coaches raises. Rather than automatically giving a raise, you can give it only to those who are proving they are improving themselves through additional education.
Some clubs will do both: a standard raise and maybe a higher one for those who have completed more educational content. Each supervisor can decide how to reward the coach for completing the extra training.
This method allows coaches to tailor their education to their interests. This also makes it way more likely that they will follow up and do the content instead of having to do the assigned content.
8. Fast Track Pathway
Another option is to identify a series of content (drills, courses, or case studies) you might want your coaches to review. We call this the Fast Track.
In this method, the supervisor picks several drills and courses from the website and identifies them as a Fast Track. If a Coach goes through all the content in a Fast Track, it should lead to a specific job promotion (or raise) faster than usual.
The supervisor will know what the club needs and can select the courses and train the Pro Staff to develop the leaders theclub needs. For example, if a club needs a director for the little kids’ program, you could set up a Fast Track with lots of kids’ drills and courses, and perhaps promote from within rather than conduct a national search.
9. Run Case Studies
Undoubtedly, one of the best features on the website is in the Lab under Case Studies. The Case Studies section shows you can earn money using our proven turn-key events. Honestly, just doing ONE of these events typically pays way more than the investment you’re making in our website subscription.
Plus, it has the added benefit of keeping your members happy with cool, new special events. We have clients who assign their coaches to run at least one of the special events in our case studies section each quarter. Some clubs have made over $5,000 running these events.
10. Continuing Education = Save Money
As mentioned before, one of the significant benefits of being a corporate client of tennisdrills.tv is that you can save money by having your Pro’s continuing education take place directly on the website.
With more than 30 courses available for USPTA and/or PTR education credit, it’s not hard to save money by having your coaches get their education from the comfort of their computer screens.
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